We are fortunate to have the expert guidance of the perfect Bhakti yoga masters who are guiding us in this practice of mantra meditation. So, we learn what the idea is, why we are chanting. Some people are using the mantras as some means to get some material rewards, “I want this, I want that, I want happiness.” In other words, we are using them to satisfy our desires. The mantras are purifying anyway. This is not a bad thing. It is not the highest level of understanding.
But gradually one can evolve toward they have consciousness, “I am doing this for God’s pleasure.” It is not about me, it is about God’s pleasure. As my consciousness evolves in this way then the taste, the sweetness evolves as well. And the sweeter the taste, the more is the desire to taste that taste.