Namaste dear Friends and Family,

All over the world  there are welfare programs for the benefit of the poor or the sick, the young and the disadvantaged. However the special thing about our campaign (of spreading the holy name of The Lord) is that it is beneficial not only to the human society but also to the souls in the bodies of birds, trees, animals – everyone.

In the ancient vedic scriptures one can find this text:

kaler dosa-nidhe rajann asti hy eko mahan gunah
kirtanad eva krsnasya mukta-sangah param vrajet

This age of Kali is an ocean of faults, but there is one great benefit. Simply by Krishna kirtan, chanting the Maha-mantra, one can become purified of all material contamination and return back home, back to Godhead.
Śrīmad-Bhāgavatam (12.3.51–52)

There is also the story where Lord Caitanya Mahaprabhu quoted a famous vedic text:

Harer nama harer nama harer namaiva kevalam
kalau nasty eva nasty eva nasty eva gatir anyatha

In this age of quarrel and hypocrisy, the only means of deliverance is the chanting of the holy name of the Lord. There is no other way. There is no other way. There is no other way.
(Brhan-naradiya Puraṇa 38.126)

Therefore it can be said that spreading the holy name of The Lord is the super most welfare program in the entire world as it benefits everybody, anywhere. 

On the other hand a person engaged only in trying to improve the physical welfare of human society cannot factually help anyone. Temporary relief of the external body and the mind does not solve one’s actual problems. The real cause of one’s difficulties in the hard struggle for life is one’s forgetfulness of his relationship with the Supreme Lord. So this is what we are trying to address here.

Lord Śrī Caitanya Mahāprabhu describes it as para-upakāra – work for the true benefit of others.

By donating to this cause you are helping to spread God consciousness worldwide and I thank you very much for this!

Your ever well-wisher,

Balakhilya das